MOXIE is a grassroots marketing agency focused on high schools, specializing since 1997 in delivering music releases, artist appearances, and entertainment news straight to teens where they are most engaged—their school environment.
 
By blending traditional in-person outreach with digital strategies, MOXIE works through student-run media outlets like school newspapers and broadcast programs. Digital reach is extended via these groups’ own social and online channels, with content created and shared by students themselves.
 
HOW: MOXIE’s nationwide network of high school newspapers, radio stations, TV programs, and student councils enables the company to secure:
  • Coverage in student publications
  • Airplay on campus TV and radio
  • Hand-to-hand distribution of promotional materials
  • On-site artist performances and school visits
 This approach ensures authentic, peer-driven exposure for artists and events directly within the high school community.

WHERE: 700 high school newspapers and 126 TV stations 
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  • perform-visit at schools during school day
  • ​​Can shadow touring and-or promotional appearances and arrange for school shows-visits during the day
  • HIGH SCHOOL RESIDENCY: perform multiple school shows in key cities for market saturation
  • Can also take artists into middle schools-junior highs (grades 5-9)
  • AVERAGE of 300-600+students per gathering
  • most schools allow you to sell music & merch onsite
  • if musical performance not tenable, can do screen video/play single/s & do Q&A